Together with my twin brother Max, the both of us successfully collaborated with one of the biggest firms for functional merino wool outdoor clothing: Icebreaker. As Icebreaker was launching their new merino wool shirt, my brother and I supported their social media campaign, the 7 day Icebreaker challenge, by wearing their new shirts for seven straight days in the outdoors, undergoing several activities, taking photos and filming multiple short snack videos. Furthermore, we placed advertising stories and posts on both our social media channels in order to raise awareness of the functionalities of Icebreakers new shirt.

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